Apartment Rentals: Multi Housing Sector is Alive and Well

Where housing will bounce back and when

When it comes to real estate, the questions on everyone's lips are: How low is low, and when's the perfect time to buy back in? hat moment has passed in Seattle and Charlotte — both metros hit bottom in the first quarter of 2006 and have since posted price gains of 12.3 percent and 6.3 percent, respectively, according to National Association of Realtors (NAR) data.

Ripe for investment? Philadelphia and New Orleans. Based on housing inventory and local economic conditions, both should hit price troughs by year's end and bounce back with moderate gains around 4 percent in 2008.

Long and Short-Term Mortgage Rates Reach 10 Month Highs

McLean, VA Freddie Mac today released the results of its Primary Mortgage Market Survey® in which the 30-year fixed-rate mortgage averaged 6.53 percent with an average 0.4 point for the week ending June 7, 2007, up from last week when it averaged 6.42 percent. Last year at this time, the 30-year FRM averaged 6.62 percent. The 30-year FRM has not been higher since the week ending August 10, 2006, when it averaged 6.55 percent.
The 15-year FRM this week averaged 6.22 percent with an average 0.4 point, up from last week when it averaged 6.12 percent. A year ago, the 15-year FRM averaged 6.23 percent. The 15-year FRM has not been higher since the week ending August 3, 2006, when it averaged 6.27 percent.
Freddie Mac

Full Commissions Make a Comeback

The tough market for home sales may be spurring a surprise side effect on real estate commissions: For the first time in years, the average commission rate on closed sales nationwide rose slightly last year.

According to a review of revenue and cost data from hundreds of brokerages by the industry publication Real Trends, the average commission rose by nearly one-fifth of a percentage point last year, to just under 5.2 percent. That turnaround came despite the growing number of real estate firms that offer discounted standard commissions or limited-service options in which consumers pay lower fees but perform some of the tasks traditionally handled by full-service real estate agents.

Rental Properties Can Be a Good Investment

If you own to rent it can be very helpful to understand why renters move and what amenities they choose in their new digs. If we can isolate the major needs of tenants we can begin ot offer those amenities ourselves and we can certainly punch up our new listings advertising by highlighting those amenities for ourselves.

HUD produces a study every two years or so and polls tenants that have moved. Paying attention to our tenants is the best way to create strong interest in our available rentals and to assure good tenant rentention. Keeping good tenants assures a stable cash flow. This allows us to plan with some assurance new business activities and helps us stay on a stable maintenance program.

Why do renters move

According to the US census Bureau about 1 in 3 move every year. With home sales slowing we see rentals gaining strength and in my market, San Francisco, we see apartment sales which are based on cash flow and are bought for investment reasons not emotional reasons (as family homes are often bought).

The first reason given in the HUD study was to begin a family. This means to us that if your tenant has notified you with a thirty notice to terminate and you have a larger unit coming up, you should consider an offer to move them to the larger unit rather than letting them go.

Target Market: new families. If you have a large unit vacancy then you might consider new families as a target market. Please be careful of Federal fair housing laws, you cant discriminate for or against children. Post flyers in laundromats, near family clinics, family birthing classes.

The second reason given for a move was job location.

Target Market: We think it would be good for an owner to be aware of transportation, location to highways and emphasize being close to any large companies or industrial parks in your area. The target market should certainly include employees in these locations and your listings should mention ease of travel or even travel time to large employees. Place flyers near work places with good access to your area, local community papers, internal company newspaper

Another big reason when choosing units is price.
The take away: Know you market. Price you unit or home according to the area and your amenities. If you price too low you may wait years to get to market value for that unit, especially if its rent controlled. If you price too high, you may wait months for a rental causing a loss in the unit.

Action Plan
1. Search craigs list for units in your area with the same size and amenities. We like to use craigs list as a MLS for rentals. Its been very effective for establishing a ball park number.
2. Drive your neighborhood and notice for rent signs. Call them and get a sense of your local market before you price your home or unit.
3. Notice the curb appeal of units in your area.There are many cosmetic upgrades that are inexpensive yet create interest.
a. Try some flowers or landscaping to make the front more attractive at little cost to you
b. Try offering some high tech amenities such as DSL or wireless in the building
c. Offer storage if you have under utilized space such as a basement area
d. Consider installing a revenue sharing plan for either storage units or laundry room. There are companies that will provide the equipment on shared revenue basis.

Fair Housing

Be sure you are aware of fair housing laws as they relate to what and how you can describe a property or you can face a discrimination law suit.

Fair housing laws prohibit making, printing or publishing a notice, statement, or advertisement that indicates any preference, limitation, or discrimination based on a protected class. Advertising must show that all people and classes are being equally considered. Fair housing laws address all types of statements newspaper, radio, magazines, and television. All of the above including vacancy signs are advertising and must not prohibit making any statement indicating a preference or put limits on housing. There are some exemptions but it is advisable to be sure that you are among those exceptions before you advertise

Images in Advertising: If you customarily use advertising with photographs or drawings of people, try to use men, women, children, people with disabilities, and people of all races, nationalities and ages in a way that reflects the population as a whole. A key is to be sure to use images that are representative of society in general.

Language: Avoid using words or phrases that show a preference or discourage anyone because of his or her protected class. If you describe the property itself and not the targeted audience, you are safer under fair housing laws. Make no assumptions about the needs or desire of a protected class that may seem to categorize them.

Marketing to a protected class: Be careful with your language. Do not make assumptions about the need of a group of people. It is best to objectively describe the property and allow the prospective applicant to determine their needs, but it can be mentioned that your unit has access for the disabled or that you are near schools and playgrounds and that families are welcome. There are other exceptions. It is advisable to always be careful and consult with your attorney or apartment association.

Its Your Property

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